On Demand IT Solutions Pty. Ltd.

Founded in 2007 by tripartite James Bertschik, Liam Suckling and Luke Philpot, On Demand IT Solutions Pty Ltd formalised a body and brand to encapsulate and deliver what in conception was principally an innovative software development firm. The momentum of its premiere software development - the On Demand Media Delivery System quickly saw live implementations in the UK and Australia and a rapid acquisition of ideas and approaches to industry.

Development has since become one of three major streams of daily operations, alongside Solutions and Consulting. 2008 saw an organic expansion into consultancy, and an opportunity to offer a breadth of open and closed source solutions to classic and custom ICT demands of small and medium businesses. Valuable interactions with ICT demands in the workplace have helped refine the offering of a variety of archetypal and custom business solutions.

On Demand supports and maintains close relationships with Australia’s electronic gaming industry. As the official technology partner of Anything Interactive, On Demand hosts the e-sport community, and makes technically possible some of the largest e-sport events and exhibitions in Australia. On Demand has played an integral role in the inception and development of the AI National Cup; in 2007 On Demand broke internet broadcast records, first to video broadcast a live, commentated Australian e-sport event.

As principal technical sponsors, On Demand were behind Gamerthon, Australia’s largest e-sports event. With data partner iiNet/OGN, On Demand broke IPTV records again in April 2008, facilitating the longest continual broadcast of an e-sport event in history (168 hours), broadcasting from Melbourne’s Federation Square at state of the art studios of ACMI (Australian Centre of the Moving Image).

In 2007 the company received a grant from Multimedia Victoria acknowledging innovations in software and web technology development. While time has recently been invested away from the development roots of the company in the expansion of consultancy services and business solutions, 2009 sees the launch of in-house developed, much anticipated event ticketing engine GoLiveTix.